"Maximize Your Social Media Success in 2023: A Guide for Small Businesses - The Top 3 Strategies to Drive Engagement, Clarify Your Message, and Achieve Business Marketing Goals"

"Maximize Your Social Media Success in 2023: A Guide for Small Businesses - The Top 3 Strategies to Drive Engagement, Clarify Your Message, and Achieve Business Marketing Goals"

As a small business owner, you understand the importance of social media in today's digital age. It's a powerful tool that can help you reach a wider audience, establish brand recognition, and drive sales. But with so many social media platforms and strategies to choose from, it can be challenging to know where to start. That's why in this blog, we'll be focusing on the three things you should be doing on social media this year to achieve business success.

1. Shortform Content to Stay Connected with Your Audience Daily

Shortform content refers to bite-sized pieces of content that are easy to consume and share, such as Instagram stories, TikTok videos, and Twitter posts. This type of content is perfect for keeping your audience engaged and connected with your brand on a daily basis. With shortform content, you can showcase behind-the-scenes glimpses of your business, share exciting news and updates, and give your followers a taste of your personality. By consistently posting shortform content, you can build a strong, loyal following that is excited to see what you'll share next.

1. Long Form Content to Cover More Depth of Subject and Bring More Value

While shortform content is great for daily engagement, it's also important to create long form content that covers more depth of a subject and provides more value to your audience. This could be in the form of blog posts, e-books, or YouTube videos. With long form content, you have the opportunity to share your expertise, provide helpful tips and advice, and show your audience that you are a thought leader in your industry. By producing high-quality long form content, you can position yourself as a trusted source of information and build credibility with your audience.

1. Clarify What You are Selling and Have All of Your Channels Point to That Thing

Social media can be an effective marketing tool, but only if you have a clear understanding of what you're selling and how you want to sell it. This means taking the time to clarify your messaging, define your target audience, and develop a strategy for reaching them. Once you have a clear understanding of your goals, it's important to ensure that all of your social media channels point to that thing. This means having consistent branding, messaging, and calls to action across all of your profiles. By having a clear and consistent message, you'll be able to effectively communicate what your business has to offer and increase your chances of success.

In conclusion, these are the three things you should be doing on social media this year to achieve success as a small business. By consistently posting shortform content to stay connected with your audience, creating valuable long form content, and clarifying what you are selling and having all of your channels point to that thing, you'll be well on your way to building a strong, engaged following and achieving your business marketing goals. So get started today and start making the most of your social media presence!

BE IN SOMEONE'S TOP 10

I’ve missed you guys! ❤️The more I think about it, the more clear it becomes that relationships are one of the most important things in life. That’s why I am so thankful for the connection we have here. 😊 You’ve may have heard it said that we become like the closest 10 people we hang around. I love this because it’s both retrospective and introspective. 

We can look back over the the past few years and possibly correlated some success or areas we can grow with the company we keep. 🤔 But we can also look at our current situation and make adjustments now if needed. 

I have a love hate relationship with this saying because I feel like it leaves a lot of room for blame-shifting and I like to take responsibility for my actions, good or bad. I think that is how we grow🌳. Here is how I cope with that! If the saying is true, that means I have some responsibility to those I interact with! I can either be a positive influence or negative influence in someone’s life. 😃 let’s challenge ourselves this month to be a person that people want in their top 10. 🙌🏽 It takes intentionality, it takes work, but in the end I think we can change the world around us! Have an amazing week! ❤️

THE SECRET TO REAL SUCCESS

Hello my friends! I hope you are enjoying the first month of 2021! 🎉 I’ve been thinking this month so far and reflecting on life in general. There are a lot of things I set out to accomplish and some I have done and some I have failed at. In evaluating the areas that I’ve fallen short I think I can pin point two limiting factors for real SUCCESS! 🙌🏽 Those are consistency and frequency. 

Anything that you want to do will be reflected in how often you do it and how committed to it you are on a regular basis. Example: If I want to get WAY better at guitar 🎸 and I do...I would be playing licks and chords every single day. But I must not want that as much as other

things, because this year I’ve really only gotten it out here or there. 

We can apply this to any area of life that we want to see growth in and as we head into the rest of the year! 💪🏽Progress sometimes just looks like incremental steps in the right direction. Even the biggest of goals or dreams happen one step at a time! I look forward to all of the things we will become more consistent and frequent with together this year and I hope to hear some of the ways you grow too! ❤️

Look Before You Leap! 👀

I didn’t want to share this at first because quite frankly it is stupid. It was preventable and that couldn’t have been more clear to me after the fact. But the more I thought about it, I think there is value in accountability here 😅. In this picture I found myself floating above the earth after leaping off of this cliff side and headed toward a painful consequence to my actions. 

But how did I get there? Weeks before I had leaped off of a smaller rock in Utah successfully and now it was time to take my rock jumping to the next level! 

This is the point at which I should have listened to that little voice in my head saying “That looks a little farther than you should jump”. 🤨

After lots of hesitation I decided I would abandon all fear and just go for it...I came down...hard. Immediately pain shot through both heels and I realized I had made a huge mistake. 

It has been months and I am still recovering from this injury. I have just started running again but at times feel a little tenderness.🤕

Here’s what I learned: 

You may have already heard “look before you leap!” It makes sense but you may have missed the implied “think before you leap as well”. 🧐 As I thought about this I couldn’t help but think there are other areas I can apply this. How many times have I carelessly written a Facebook post without first thinking about how it would make others feel? How many times have I spoken out of anger before taking the time to cool down and approach a relationship in love? The answer is too many 😅. If you’re like me you can benefit from taking the extra time to look and think before we leap or speak. Our actions and our words matter. We can afford to take the extra time to make sure we are using them to build up others instead of tear them down! If we don’t we may spend lots of time recovering from the effects of our carelessness. Hope this helps ❤️